Search Engine Optimization

Search Engine Optimization

Getting your web site optimized, indexed and listed with the search engines will help you improve rankings on Google®, Yahoo® and other major search engines.

The image above looks good to the human eye but is totally meaningless to search enginesIncrease web site traffic with organic search engine optimization
Make it as easy as possible for search engines to parse your web pages and get good inbound links to show search engines that your web site is important to achieve search engine positioning and increase web site traffic over Yahoo®, Google® and other major Search Engines.
Text Within Images Search engines use very simply software programs to index your web pages.

Your web site should be useful and interesting to web surfers as well as readable by the search engines. If you have such a web site, make sure that there are no technical errors that prevent search engines from indexing your web pages.

The following are some of the steps taken when using our Top 10 Optimization process as well as must follow guidelines for every website

Check if search engines can read your web page content If you have a great looking web site that is meaningless to search engines, you won't be able to achieve high search engine rankings with that web site - no matter how good and interesting your web site content is. In general, search engines cannot see content that is presented in images (GIF, JPEG, PNG, etc.), Flash elements, JavaScript and other script languages or other multimedia file formats, so if you have valuable text within an image try and implement this text again on that page

Check if search engines can find your web pages If your web page navigation is based on JavaScript or Flash then chances are that search engines cannot find your web pages. Most search engines don't follow JavaScript links and many search engines also cannot follow image links or flash. To search engines, your web site can look like a one page site with hardly any content.

Check if your web server causes problems It is very important that you choose a reliable hosting company. If your web server is down when search engines index your web pages then search engines cannot index your pages. Some web servers return an error message when a search engine spider wants to access a web page.

Check if your web page content makes sense to search engines It's important that you make the content of your web pages search engine ready. Search engines must be able to find out what your web pages are about. If you put lots of keywords in your web page title, the meta tags and the body text of a web page then the web page will be somewhat relevant to many keywords. If you want to get high rankings on search engines, then the web page must be very relevant to a search term. Only highly relevant web pages can get high search engine rankings.

The following are some of the steps that might hurt your Top 10 efforts

Duplicate content can create problems Search engines can find out which other web sites belong to you. In addition, the web site used the same meta description tag on dozens of pages. This can cause problems with search engines.

Check if your web site has the right inbound links Some webmasters still believe that search engines will list their web sites if they just submit it. That's not the case. Many search engines require at least one inbound link before they list a web site. In addition, the big search engines also rank web pages based on the number and quality of the inbound links. However, If inbound links are built too quickly, they don't have a positive effect on the link rankings of a web site. Reciprocal links should be from related sites that have something in common with your own web site. Reciprocal links with unrelated sites don't help. Links from a "bad" site might hurt your ranking. More about Link Campaign

Check if your web pages contain spam elements A single spam element can destroy all of your SEO work. If you use hidden text or other spam elements on your web page then many search engines won't list your web site, no matter how great its content might be. If you use white text on a white background, text in invisible CSS elements or similar elements that might be interpreted as spam then you should remove these elements as soon as possible. It will be difficult to get high rankings if your web pages contain spam elements.

If you try to cheat Google then it's likely that one of Google's filters will apply to your web site sooner or later.

The Sandbox and Google's TrustRank. The Sandbox and Google's TrustRank are part of Google's ranking filters. A very important factor for the ranking factors in Google is time. The age of your web site influences your rankings as well as the age of the web sites that link to your web site. In addition, Google checks since when other web sites link to your site and how your inbound links grow over time, etc. If you have a new domain name, then it's more difficult to get high rankings on Google. Google doesn't know your web site yet so it doesn't know if it can trust your web site or not.

Internet Marketing Tracking and Monitoring

Google AnalyticsGoogle Analytics system can track customers who come your web site; who they are, where they are from, and what pages were viewed while visiting your web site. Analytics can compile this information into comprehensive web statistics that make it easy for you to track the performance of your web site and best of all its FREE.
More about web site tracking and monitoring