Sound market research is about proper design, care in execution and effective analysis and reporting.
Our research team includes experts in global research and a wide range of research methods (e.g. Paired trade-off analysis, market segmentation, Commitment Tracking), with experience in virtually all industry verticals.
We take great care to design an appropriate sampling plan and questionnaire to ensure our clients- business questions are accurately and effectively answered.
Key design considerations include:
Objective - what questions do we need and want answered
Audience - what is the population and subgroups of interest
Level of desired statistical accuracy (how will this information be used)